Mason Gains Subway Marts

Mason & Moon Advertising in Oklahoma City recently expanded its regional advertising work for Subway Sandwiches by adding three markets to its lineup.
The Oklahoma shop was given responsibility for franchises in Wichita, Kan., and two Texas DMAs–Amarillo and Bryan-College Station. Information on the incumbent agency was unavailable. Billings were undisclosed.
Most of Subway’s Texas markets are handled by Hadeler, Sullivan & Law in Dallas.
Mason & Moon, a roster agency since 1991, now serves more than 500 Subway stores in 13 markets, including Oklahoma City and Tulsa, Okla.; Little Rock and Fort Smith, Ark.; Springfield and Joplin, Mo.; and Wichita Falls, Texas.
–Glen Fest