IPG’s The Martin Agency said last week that it will break a campaign on Jan. 25 for Nascar Nation, a show launching in February on the Speed Channel. The program was developed with the assistance of Richmond, Va.-based Martin, which conducted nationwide research to develop content for it. The show will feature behind-the-scenes action at Nascar—a Martin client—as well as features on drivers and race teams. Speed Channel chose Martin to handle its account in September; it spent about $5 million on ads in 2003, per Nielsen Monitor-Plus.
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