Martin Gains Pontiac-GMC Dealer Work

By Katy Eckmann





ATLANTA–Martin Advertising in Birmingham, Ala., one of seven approved agencies competing in General Motors’ Pontiac-GMC division’s regional reviews, has been assigned ad duties for three dealer marketing groups , sources said.





Martin gained the estimated $20 million Eastern region Pontiac and GMC business–which includes dealers in Philadelphia, Pittsburgh, upstate New York and parts of West Virginia–in a review that also included SAS Partners, Troy, Mich.; Terry L. Butz Creative, Waterloo, Iowa; and Alliance for Automotive Marketing in Albuquerque, N.M.





Insiders said Martin, which bills $40 million a year, also was assigned the Pontiac and GMC accounts in the mid-South region, comprising Arkansas, Louisiana, Mississippi and parts of Alabama and Tennessee.