Martin Adds a Portion of UPS’ Media Business

ATLANTA UPS has moved all U.S. media planning and print buying to The Martin Agency from Interpubic Group sister shop Lowe without a review, the client said. UPS spends about $140 million annually on ads.

Martin in Richmond, Va., already handled the client’s creative assignment. Lowe in New York retains broadcast buying chores; IPG’s Universal McCann, also in New York, continues to handle global media planning and buying for UPS.

“UPS has expanded The Martin Agency’s role to fully leverage the strong relationship we’ve developed during the past three years,” said Paul Meyer, UPS brand communications group manager, in a statement. “This change builds on the value The Martin Agency has provided through its strategic counsel as we broaden the public’s understanding of the surprising array of capabilities UPS now offers beyond package delivery.”

Martin won the Atlanta-based client’s creative account in 2001. It also handles creative and media for UPS’ Nascar sponsorships.