Market Puts on Rally Cap

After a sluggish start, the blue chips led a broad-based rally for the Dow Jones Industrial Average last Thursday as traders were off for the Good Friday holiday. The general-market rally also produced gains for marketing industry securities. On the Big Board, IPG climbed 4.7 percent to close the week at $10.15, after opening last Monday at $9.69; Omnicom rose 3.8 percent to end the shortened trading week at $61.43, following an opening of $59.18; and WPP, trading as American Depository Receipts on the Nasdaq, leapt 7.7 percent to $31.94, after opening at $29.66. With much corporate earnings information expected to be released next week, analysts described investors as girding themselves before the storm, with little indication that companies will have much good news to report. —david kaplan