Mark Hall, Hansen's Natural/Monster Beverage

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Sometimes, superstar brands come from the unlikeliest places.In this case, that would mean a podunk town in California, a healthy beverage company few had heard of and an idea guy who’d never taken a business or marketing class in his life (but whose experiences did include breaking his back in three places during a motorcycle escapade in the desert).

In fact, most people who pop open a can of Monster Energy drink have probably never heard of the Hansen Beverage Co.

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