Mark Dolliver: Austerity as Myth

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Americans routinely tell pollsters they’re cutting back on spending. The latest Consumer Expenditure Survey from the Bureau of Labor Statistics serves as a reminder that such claims ought not to be taken as gospel. Average spending per household rose 4.3 percent in 2006—not as big a gain as 2005’s 6.9 percent, but scarcely a decline. There was a dip in spending in the discretion-ary category of “entertainment,” but by just 0.5 percent. Outlays on food “away from home” were up 2.3

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in