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Marc USA/Pittsburgh has enlisted agency veteran Tony Edwards to introduce account planning to the shop.
Edwards most re-cently ran a consultancy in Atlanta, Street Smart Research. “It was fun being on the outside, but I wanted to get back to an ad agency,” Edwards said.
Michele Fabrizi, the agency’s president and CEO, said growing brand parity is one reason the agency deemed it more necessary than ever to find ways to get deeper inside the consumer’s mind.
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