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DALLAS Palace Entertainment has consolidated its ad account at MARC USA.
The Dallas agency won the business in a showdown with Heil-Brice Retail Advertising of Newport Beach, Calif. MARC will handle creative, media, sales promotion, direct marketing and collateral duties.
MARC had handled the ad account of Alfa SmartParks, which was acquired by Palace last July. HBRA had handled ad duties for Boomers, a Palace property.
Palace of Irvine, Calif., is among the nation’s largest operators of water parks and family entertainment centers.
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