The Man Behind the Marketing of the Wildest Film of the Year [Video]

Today we ask Josh Greenstein about marketing The Wolf of Wall Street and find out how much money Hollywood studios really spend. Plus, we look at how real-time data is changing online advertising yet again. 

The links: 

How to Market Marty, Leo and The Wolf of Wall Street

A By-the-Numbers Look at Hollywood's Marketing Machine

The Bloombergization of Online Advertising