Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
SAN FRANCISCO Nerds of the world are applauded in Mad Dogs & Englishmen’s first campaign for TechTV’s Nerd Nation, which launched this week.
The shop has created two radio spots, which began airing Sunday in New England. The ads feature nerds singing songs about being their own best friends and looking forward to viewing the new cable TV show.
“I’m sitting here at home,” one ad begins. “There’s no one here but me/I’ve got a tuna sandwich and a 14-inch TV/I’m gonna watch Nerd Nation, where everyone’s like me.”
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in