NEW YORK-The MacManus Group is planning to combine select media operations currently within D’Arcy Masius Benton & Bowles, N.W. Ayer & Partners and TeleVest into one independent MacManus unit.
The goal of the proposed consolidation, said Roy Bostock, chairman and chief executive of MacManus, will be to create one of the top three media entities in the world, rivaling organizations such as Zenith and Carat. A task force will “put into writing a plan that we would start implementing in January 1999,” said Bostock.
The task force will consider which media operations will be affected, how to handle client conflicts, key executive appointments, and whether the entity will be an expansion of TeleVest or take a new name.
The task force will be chaired by Michael Moore, currently worldwide media director of DMB&B. Moore will become director of media development for MacManus. Kevin Malloy, currently DMB&B’s global client media director, will succeed Moore. Malloy will also be on the task force, as will Bostock; Irwin Gotlieb, chief executive of TeleVest; and Arthur Selkowitz, chief executive of DMB&B.
TeleVest handles more than $3 billion in TV media buying. Both DMB&B and Ayer handle mostly media planning. (DMB&B’s Burger King and Coca-Cola accounts will not be affected.)
Separately, DMB&B director of North American media operations Steve Farella resigned last week. His departure had been expected. Farella will rejoin Jordan, McGrath, Case & Taylor here as executive vp, business development and integrated communications. He left JMC&T, where he had been media director, to join DMB&B in April 1997.