M2K, Edelman PR: Attention Online Shoppers!

Shabang!com, a personal shopping site on the Internet, has appointed M2K as its advertising agency of record.
The online specialist also chose the Dallas office of Edelman Public Relations Worldwide as its public relations counsel.
Austin, Texas-based M2K, which specializes in promoting Internet companies, will execute a national campaign comprised of both traditional and online media. Edelman will handle brand and corporate positioning, media relations, special events and trade show support.
Annual billings for the account were not disclosed.
Shabang!com offers online space to retailers with services including research and analysis, advertising support, and storefront setup and maintenance. For shoppers, its services range from custom gift registries and “dream malls” to e-mail notification of new merchandise.
The company re-cently launched its own one-hour radio show, The Online Shopping Report, on Dallas’ KRLD-AM and in five other markets. Plans call for national syndication within six months.
“We have teamed with agencies that know the intricacies of how to successfully position an Internet company in a competitive, noisy arena,” said Bob Wood, chairman and chief technology officer of Shabang!com in a statement. “In a very short time, we plan on making real strides toward being known as a major e-commerce player and the first-of-its-kind personal shopping community.”