Lyons Loses Top Creative Post




Account Changes Lead BRSG to Regroup
DALLAS–Black Rogers Sullivan Goodnight in Houston has parted ways with Mike Lyons, whose vice president and executive creative director role was eliminated in a departmental restructuring.
Day-to-day control of creative services has fallen to president Stephen Rogers, who has added chief creative officer to his title.
Rogers said the restructuring came about due to some recent account fluctuation, not the least of which was the shop’s diminished role with Shell Chemicals.
“It was not any single one thing,” said Rogers. “There were changes in account structure in which we needed more management involved in the [creative] process.”
Rogers said he is overseeing the same creative group teams that Lyons managed.
Last May, Black Rogers Sullivan Goodnight resigned all but a portion of the Shell Chemicals domestic advertising business soon after the London-based company decided it would be transitioning the work to its global ad partners. Those associates are The Focus Agency in Dallas and sister Omnicom shop Maher Bird Associates of London.
The Shell work represented nearly $6 million in annual billings. BRSG retains duties for Shell’s Corterra Polymers brand and the Shell Chemical Risk Management Co.
Lyons, whose specialty is producing, could not be reached for comment at press time.
Though BRSG has no formal plans to work with Lyons in the future, Rogers said the shop would be amenable to using the executive on a freelance basis when needed.