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To battle the rapidly increasing use of so-called “club drugs,” the California Department of Alcohol and Drug Programs is preparing to launch an initiative aimed at 16-21-year-olds.
Lawrence & Ponder Ideaworks is working with the state on a campaign that will address the use of such drugs as Ecstasy, GHB, “Roofies” and acid, said agency president and creative director Lynda Lawrence. The Newport Beach, Calif., shop won the business following a review of undisclosed contenders.
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