Lowe People’s Hanson Arrives at Attik

SAN FRANCISCO Attik has hired Wayne Hanson, an award-winning art director with more than 18 years of experience, as creative director, an agency representative said.

Hanson, 38, began his job at the San Francisco independent last week. Attik hired him from Interpublic Group’s Lowe People in Stockholm, Sweden, where he worked for two years after moving from Lowe in London.

Hanson has long-standing ties to Attik. He has known Attik co-founders Simon Needham and James Sommerville since college. The friends have always remained close, according to an agency rep, and Hanson worked on Attik’s 2003 Scion launch campaign as a copywriter.

Hanson joined Lowe People in Stockholm in 2002; before that, he was art director and associate board member at Lowe in London.

He has won numerous awards for his European work, most notably a cinema spot he wrote and produced for The Equal Opportunities Commission, titled “Time of the Month.” This spot won the 2003 Eurobest Gold Award, was a 2003 Cannes finalist and is honored in the World Federation of Advertisers’ Hall of Fame as the best socially responsible ad of the past 50 years.