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Lowe’s divorce from Deutsch is complete.
The agency, buoyed by its merger three months ago with fellow Interpublic Group shop Campbell Ewald, is opening an office in New York, thereby reestablishing the Lowe name in the city it disappeared from in 2009. That’s the year that Interpublic folded Lowe’s New York operation into the crosstown office of Deutsch.
The Deutsch merger resulted in the shifting of accounts such as Unilever and the Milk Processor Education Program/Milk Dairy Management Inc.,
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