Lowe Fills Top Media, Planning Posts

NEW YORK The New York office of Lowe has filled key vacancies in account planning and media by promoting Greg Andersen to director of planning and recruiting former Sony Electronics media director Serge Del Grosso to become director of media planning, the Interpublic Group shop said. Both will also carry the title of executive vice president.

Andersen, 37, previously was evp, director of connection planning, working on clients such as Macy’s and Nestle. He fills the vacancy left by the December exit of Joan Dufresne.

Del Grosso, 44, succeeds director of media services Elissa Goldman, who left in June. At Sony, he oversaw the planning and buying of media for ads touting products such as Handycam, Walkman, Wega and Cybershot. Before Sony, he was director of media at Organic, an interactive agency owned by Omnicom Group.

Under Del Grosso and Andersen, the media and account planning departments are expected to work more closely together, particularly since Lowe no longer buys media. “Aligning strategic and media planning under these minds will allow us to activate ideas in multiple channels and provide our clients with media-neutral brand solutions,” said office CEO Susan Cantor.

Del Grosso and Andersen report to Cantor and office chairman Mark Wnek.