One of two spots on this list from Nike's 2008 tennis campaign starring Roger Federer and Rhys Darby from Flight of the Conchords. Darby plays Federer's "secret coach," ambushing his client with thousands of tennis balls, guitar lessons and goofy facial expressions.
One of two Mercedes spots on the list, this one from 2011 showed Federer test-driving the 2012 SLS AMG Roadster.
Three spots from Head Tennis made the list. This 2012 clip starred Maria Sharapova and Novak Djokovic as ball thieves.
Rafael Nadal is the real hearthrob on the men's tour. He contributes a pair of stylish Armani spots to this group. Here, Nadal teams up with Johan Renck for a 2011 short film.
And here, Nadal writhes around mostly undressed for Emporio Armani Underwear and Armani Jeans.
Federer shows off his trademark goofy humor in this airport-themed candy spot.
More Head Tennis now, with Andy Murray playing a little street tennis around London.
Djokovic takes to the skies in this Head Tennis spot.
The second Nike spot with Federer and Rhys Darby, this one was explosively good.
A random animated spot for the old U.K. email portal.
Gillette puts two Federer spots in the top four. For this one, the company created and then shaved a giant image of Federer in a field in London.
The second Mercedes ad on the list, this one offered your typical faux stunt footage, with Federer hitting balls into an open car window from a distance.
Another Federer spot for Gillette, this one purported to show him making an unbelievable trick shot at a commercial shoot.
The most-shared tennis ad of all time isn't even a tennis ad—it's for Nike Football, starring Rafael Nadal and Cristiano Ronaldo. Not exactly a boost of confidence for tennis, but a fun spot nonetheless.