Lottery’s Third Go-Round Attracts 10 Bidders

LOS ANGELES Ten agencies are chasing the California Lottery’s four-year, $100 million general-market advertising account.

They are: Omnicom shops BBDO West in Los Angeles and San Francisco, TBWA\Chiat\Day in San Francisco and DDB in Venice, Calif., which is pitching with siblings OMD and Alcone Marketing; Interpublic Group’s Dailey & Associates in West Hollywood, Calif., Foote Cone & Belding in San Francisco and McCann-Erickson in Los Angeles; WPP’s Young & Rubicam in San Francisco; Grey Global Group’s Grey in Los Angeles, which is the incumbent; and independents Ground Zero in Marina del Rey, Calif., and Triple Play, an entity that combines Runyon Saltzman & Einhorn in Sacramento, Calif., with Horizon Media and WongDoody, both in Los Angeles.

WPP’s J. Walter Thompson in Los Angeles had submitted an intent to bid, but has since decided not to participate in the review. Agency co-president and managing director Brad Fornaciari cited the shop’s current workload as the reason.

Agencies were required to notify the lottery of their intent to bid by Nov. 26.

Participating agencies will be given a case study on Dec. 5. Proposals are due on Dec. 15. The lottery is expected to name finalists on Jan. 7, 2004 and, following presentations, select a winner by Feb. 25.

This is the third review the lottery has held for its general-market account in the last two years. DDB in Los Angeles, FCB in San Francisco and McCann in Los Angeles were named the winners in preceding reviews, but those decisions were overturned following protests from competing agencies.

This story updates an item posted on Dec. 1 to reflect the fact that JWT is not participating.