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LOS ANGELES The California Lottery has issued a letter to ad agencies that participated in its previous reviews, asking for feedback on its prior request for proposal documents and defending its selection process.
The letter, which was sent out earlier this month from lottery director of marketing Jim Hasegawa, asks shops to review past RFPs and inform the lottery if there were any requirements that were “extremely burdensome, time consuming, unclear or not relevant.”
In the letter, Hasegawa said that while agencies have read articles in the trade press about the review, he “would like to tell our side of the story on what happened in the past, solicit your input about our prior RFPs and encourage you to participate in our upcoming agency review.”
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