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WASHINGTON — Lorillard Tobacco Company has threatened legal action against the American Legacy Foundation, sponsor of the national youth anti-smoking campaign, alleging that its “truth” ads violate the terms of Big Tobacco’s Master Settlement Agreement with states. The agreement prohibits the ads from personally attacking or vilifying tobacco companies.
“It has become abundantly clear that ALF’s ‘truth’ campaign is not about conveying the truth about tobacco products to the American public, so much as vilifying and personally attacking tobacco companies and their employees,” Lorillard wrote in a letter to Legacy Friday.
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