The Loomis Agency here is expected to focus on freshness and quality in upcoming campaigns for the Rockfish Seafood Grill. The Dallas-based chain last week shifted its creative account from in-house to the shop without a review. Rockfish has done limited advertising since launching five years ago; TNS Media Intelligence/CMR reports no spending last year.
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity