Looking For Fresh Ideas

Fresh Samantha, which grew in five years from an obscure carrot juice operation into a $15 million company without the benefit of advertising, is now searching for a shop.
The Saco, Maine-based company, founded by former Saatchi & Saatchi art director Doug Levin, has conducted chemistry checks with four New York shops–Angotti Thomas Hedge, Bartle Bogle Hegarty, DiMassimo and Dweck & Campbell–for the estimated $2-5 million account, sources said.
A client representative confirmed that Fresh Samantha, named after Levin’s daughter, was talking to shops but was not certain it would roll out a campaign. The company last year talked with agencies about design chores, but at the last moment decided to stay in-house.
Sources predicted a decision could come as early as this week.
The company expects sales could grow to as much as $35 million in 1999. Levin is believed to be considering an initial public offering in the next few years.
The company recently expanded distribution to New York, Philadelphia, Washington and Miami.
–Hank Kim
with staff reports