Women and Girls Against Tobacco Network of Berkeley, Calif. has launched a campaign challenging the magazines ‘Glamour,’ ‘People’ and ‘Essence’ to stop running cigarette ads. The organization hopes to counteract advertising which portrays female smokers as young, glamorous and desirable. Though it is illegal for tobacco products to be advertised in youth publications, such ‘cross-over’ adult publications do not operate with the same restrictions.
Copyright Adweek L.P. (1993)
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity