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Twelve years ago, Mike Sheldon and Jeffrey Blish fantasized about one day running their own shop.
Starting this week, they’ll have a chance to find out what it’s like-as part of the new management team at Deutsch/L.A. in Santa Monica, Calif.
The New York-based agency last month named Sheldon executive vice president/general manager in Santa Monica. Blish, an account planner at TBWA Chiat/Day for the past 12 years, is rejoining his former colleague as vice president and director of account planning.
“This was an opportunity to help build an agency,” Blish said.
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