Long-Term Planners

Twelve years ago, Mike Sheldon and Jeffrey Blish fantasized about one day running their own shop.
Starting this week, they’ll have a chance to find out what it’s like-as part of the new management team at Deutsch/L.A. in Santa Monica, Calif.
The New York-based agency last month named Sheldon executive vice president/general manager in Santa Monica. Blish, an account planner at TBWA Chiat/Day for the past 12 years, is rejoining his former colleague as vice president and director of account planning.
“This was an opportunity to help build an agency,” Blish said. “It was something I couldn’t pass up.”
Eric Hirshberg, executive creative director, and Colleen Kelly, vice president/ associate media director, round out the management team at the 30-person office.
-Angela Dawson