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LOS ANGELES Jiffy Lube is back with independent Kovel/Fuller.
The Culver City, Calif.-based agency handled Jiffy Lube’s Southern California advertising from 1993-2005, when the client moved the business to independent Idealogy in Marina del Rey, Calif. The business returning to Kovel/Fuller is backed by $10 million in annual ad spending.
“Over the course of any long client relationship, like any marriage, there are ups and downs,” said Lee Kovel, the shop’s chief creative officer. “We did a great job of building them up to the 127 Jiffy Lube stores by managing the media and creative but, more importantly, the franchisees’ work.”
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