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ATLANTA Georgia-Pacific has tapped Loeffler Ketchum Mountjoy to handle trade and consumer advertising for its building products division, the client confirmed.
The Charlotte, N.C., shop bested crosstown rival PriceMcNabb in a review. Incumbent Steele+ in Atlanta did not defend.
The Atlanta-based company had reduced ad spending last year, sources said. Nielsen Monitor-Plus lists expenditures at less than $500,000 for the first three quarters of 2003, down from $4 million in 2002.
This year the client is planning a series of product launches in the gypsum and plywood categories and, according to sources, ad spending is expected to return to previous levels.
LKM
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