Pits Arnold Against New York Rivals has made a cut in its $20-30 million account review to three finalists, according to sources.
Two New York shops, Kirshenbaum Bond & Partners and DiMassimo, confirmed their participation. Arnold Communications in McLean, Va., will neither confirm nor deny it is vying to become the first agency for the online graphic design service, which serves the small business and home office markets.
Kathy Kelly, director of public relations at in Alexandria, Va., confirmed that a cut had reduced the field of contenders, but would not elaborate. Marketing vice president Rick Grossberg did not return telephone calls.
The client has said it plans to hire an agency before Nov. 1.
–T.W. Sieber