Little Tikes Parks $4 Mil. Account At the Wolf Group

The president of the Wolf Group called on an old client contact to help the agency drive home Newell/Rubbermaid’s Little Tikes account.
The Hudson, Ohio-based maker of children’s toys, including the well-known Cozy Coupe miniature car for toddlers, moved its business to the Cleveland agency from Martin/
Williams, Minneapolis, following a brief, closed review. Billings are estimated at $4 million.
Wolf Group president Tom Moore worked with Newell, the Beloit, Wis.-based parent company of Little Tikes, when he was an account executive at Liggett-Stashower in Cleveland.
Martin/Williams retains Newell’s $30 million Rubbermaid account, which it won two years ago with a pitch specifically tailored to the Little Tikes brand.