Listen.com Buys TuneTo.com

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


SAN FRANCISCO — Listen.com, one of the best-known music directories on the Web, said it has acquired TuneTo.com Inc., a smaller startup with an unusual technology for broadcasting sound over the Internet.

Terms of the deal weren’t disclosed. Both companies are closely held.

Listen Chief Executive Rob Reid said TuneTo’s technology addresses some major problems for Internet radio and other ventures based on streaming, a widely used technique for broadcasting music that is an alternative to downloading complete files.




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in