Lipstick on His Collar? No, It’s Hotter

DALLAS Omnicom’s Tracy Locke Partnership breaks a television spot Tuesday promoting 7-Eleven’s new Spicy Italian Big Eats Griller Sausage.

The 15-second spot opens with a housewife sorting laundry. As she holds up her husband’s shirt, she notices what appears to be a lipstick stain on the collar. She quickly reaches for a second and third shirt, but they all bear the same stain. By the time she gets through inspecting all of her husband’s shirts, her mouth is wide open in disbelief.

In the next shot, her husband is seen strolling out of a 7-Eleven with a Spicy Italian Big Eats Griller Sausage in his hand. As he takes a big bite, he wipes the excess sauce off on the collar of his shirt. As he grins, a voiceover says, “The new Spicy Italian Big Eats Griller Sausage. Made by Oscar Mayer. Topped with DiGiorno marinara. So good you can’t hide it.”

The spot concludes with the 7-Eleven logo and a voiceover that says, “Hungry? Thirsty? Oh thank heaven.” The ad by the Dallas shop will run in spot markets in the U.S. and nationally on cable and network channels through the month.

The effort follows a January campaign from TLP that introduced the client’s Dreammm Donut.

Billings are undisclosed. 7-Eleven spent $40 million on advertising last year, according to TNS Media Intelligence/CMR.