Lintas to Restructure

NEW YORK – After losing a quarter of its billings within a period of 17 days last month, Lintas has been ordered by Interpublic Group chairman Phil Geier to restructure the agency’s management. The changes will bring more of the younger talent with key connections to the shop’s remaining clients into more powerful roles in a dramatic effort to regroup and reverse its fading fortunes.
In a setting that serves as a metaphor for the shop’s woeful billings drop – an empty floor at the agency’s Dag Hammarskjold Plaza offices – Lintas:N.Y.