Life Savers Moves to BBDO

NEW YORK Omnicom Group’s BBDO has landed the Life Savers and Creme Savers account from Interpublic Group’s Foote Cone & Belding after a review in which another roster shop, Publicis Groupe’s Leo Burnett, also participated, the client said.

FCB in New York, the incumbent, did not participate.

BBDO’s Chicago office, which handles the estimated $175 million Wrigley account, will also handle the Life Savers business. The move is a result of Wrigley’s acquisition of those brands from Kraft in June. BBDO has handled Wrigley business since 1933.

In a statement, Wrigley general manager for new confectionery brands Rory Finlay said, “Life Savers and Creme Savers are outstanding brands that can be elevated to new levels of success. We’re planning significant investment in both brands to reintroduce them to consumers. Creating relevant and meaningful brand communications is a crucial part of that strategy.”

Kraft spent about $20 million total in U.S. media last year on Life Savers and Creme Savers, per Nielsen Monitor-Plus