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NEW YORK Omnicom Group’s BBDO has landed the Life Savers and Creme Savers account from Interpublic Group’s Foote Cone & Belding after a review in which another roster shop, Publicis Groupe’s Leo Burnett, also participated, the client said.
FCB in New York, the incumbent, did not participate.
BBDO’s Chicago office, which handles the estimated $175 million Wrigley account, will also handle the Life Savers business. The move is a result of Wrigley’s acquisition of those brands from Kraft in June.
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