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NEW YORK LG MobileCom and its experiential agency, Fathom Communications, are transforming Shea Stadium here into a multimedia showplace this weekend during a sold-out subway series between Major League Baseball’s Yankees and Mets.
The three-day sponsorship includes on-site activities designed to tout two LG phones: the new VX9400 mobile TV phone and the enV multimedia messaging phone.
Kicking off the sponsorship on Wednesday will be a pitching contest in Times Square at an LG-branded kiosk.
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