Levi's Reunites with FCB

Draftfcb, The House Worldwide share global responsibilities

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Levi Strauss & Co. is back with FCB.

The jeans marketer, which previously created some of its most memorable work with Foote, Cone & Belding in San Francisco, has shifted its business to Interpublic’s Draftfcb and independent The House Worldwide.

The shift comes after the company split with Wieden + Kennedy five months ago. Omnicom Group's OMD remains the company’s global media agency. Global media spending on the brand could not be ascertained but in the U.S.

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