Levi Strauss Reorganizes Global Ad Responsibilities

By Joan Voight





SAN FRANCISCO–In the race to gain more of Levi Strauss & Co.’s global advertising duties, the client’s European agency, Bartle Bogle Hegarty, has picked up assignments in Asia, Australia and South America.





In the meantime, Foote, Cone & Belding’s San Francisco office, which handles the Levi business in the U.S., Mexico and Canada, has lost media and account management duties in South America and has not picked up any additional global assignments, sources said.





Levi tapped BBH, London, to manage the creative and strategic responsibilities for its Asia-Pacific region, which includes Japan, Korea, Hong Kong, India, Australia, New Zealand and other Asian countries.