Letters – Looking Out for the Little Guy

Letters – Looking Out for the Little Guy

This is in response to Nick Carpathia’s letter [June 10] about owners who actively pursue “bad” new business.

Since the events of Sept. 11, many of the best and brightest owners in the ad business have displayed new levels of integrity and decency. They’re finding tangible ways to replace lip service about “how the company looks out for the little guy” with positive and enlightened actions. Instead of tending to their insatiable egos, these owners are doing what’s right for their companies and employees.

That means making sound deals and walking away from bad ones. I know the kind of owner Carpathia was referring to: pompous, arrogant, self-consumed blowhards.

Right now, this industry needs heroes in high places. And pitching new business that gratifies a universe of one or two people at the top of an agency is heartless.

John Onnispaught

Management supervisor

Nosmo King Advertising

Bull’s Gap, Tenn.

No Such Thing As Bad Publicity

We appreciated the coverage in Shoptalk of our self-promotion that involved handing out signs to the homeless [May 27], as well as the 12 live national radio interviews, the uncounted Internet pages, the national prime-time interview on Fox News channel and the live coverage in London on the BBC.

On behalf of our clients, Denver’s panhandlers, we’d also like to say thank you. The media coverage increased their earnings above and beyond the increase they received from our new ads.

On behalf of the homeless, who received a good amount of media attention for their causes, I’d also like to express gratitude. Although they were not the focus of our collaborative campaign with the panhandlers, they also have received some needed attention.

Dennis Wakabayashi

CEO

Sumaato Advertising

Denver

For the record: The last word of Chris Grindem’s column, “The Whole Truth” [A&C, June 24], was inadvertently omitted. The line should have read, “Or we risk having our performance and accountability determined by management consulting firms like Accenture.”