Letters

A lesson to remember: Do well by doing good

I hope business leaders will take note of Jennifer Comiteau’s excellent review of the potential benefits, to them and to society, of good corporate citizenship [“Do Do-Gooders Do Better?” Sept. 29].

One point she touched on merits special emphasis: the importance of a clear connection between business and beneficiary. An example is the million-dollar partnership we helped Jaguar of North America establish with the World Conservation Society to preserve and protect jaguars in the wild.