Letters

From a Competitor, a Criticism About Gourmet
I read with bemusement your special report on the “research” initiated by Gourmet in conjunction with Y&R’s Brand Futures Group [Consumer Magazines, March 6].
In an attempt to sell its positioning as the magazine for “the New Gourmets,” Gourmet is conducting interviews with 30 prescreened subscribers, subjects the magazine has already determined to be young, affluent, wine-drinking, travel-savvy and restaurant-going. The results, utterly projectable though they’ll be, will doubtless be used as fodder for continued press efforts and advertising slogans to further Gourmet’s campaign to claim this dramatically different brand personality.
The problem? Saying it doesn’t make it so.