Leo Burnett Re-engineers Some Departments





CHICAGO – Leo Burnett Co. has undertaken a massive reorganization of its accounting, internal media, broadcast services, and traffic departments in an effort to streamline operations and become more efficient, it was learned last week. The move, which groups employees based on similar clients rather than in their vertically structured departments, is the result of an eight-month internal review by Anderson Consulting. Although insiders said that Burnett tried to figure out a way to include its account service and creative teams under the plan, sources reported the agency and Anderson have yet to come up with a structure that would work well with all 34 of Burnett’s clients.
Copyright Adweek L.P. (1993)