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Associates First Capital Corp. in Irving, Texas, has parted with FCB Direct in San Francisco and is currently reviewing the broadcast creative portion of its $5-10 million account.
FCB officials confirmed their relationship with Associates has ended and the account has gone into review. The agency is not defending.
Insiders said Associates is talking with full-service and direct response shops in Dallas and other undisclosed markets, with presentations scheduled before Christmas. Media planning and buying are not included, and print and direct mail are handled in-house, per sources.
The review is reportedly headed by client marketing executive Mike Meyer, a former principal with Meyer & Johnson, an ex-Associates roster shop in Dallas.
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