Lehman Loses Perkin Unit




Philip Johnson to Handle Life Sciences Assignment
BOSTON–Perkin-Elmer last week moved advertising duties for its life sciences division to Philip Johnson Associates. Billings on the account, which had been partly handled by Lehman Millet, were estimated at $5 million.
Following a review that lasted several months, the Cambridge, Mass., shop was selected over finalist Sperling Sampson West of San Francisco. Boston-based Lehman Millet was eliminated in an early round of the competition. Dan Bellack of Bellack Consulting in San Carlos, Calif., oversaw the search process.
Lehman representative Susan Schumacher downplayed the loss, saying the account was “not one of our largest” and insisting the shift would not prompt layoffs.
A medical technology specialist, Lehman handled PerSeptive Biosystems for two years before the Framingham, Mass., company was acquired in January by Perkin-Elmer, which is headquartered in Norwalk, Conn.
The life sciences division was formed shortly thereafter and includes PerSeptive Biosystems; PE Applied Biosystems, Foster City, Calif.; PE Informatics, San Jose, Calif.; Tropix, Bedford, Mass.; and PE Genscope, Foster City, Calif., and Brussels.
Philip Johnson Associates plans to open a San Francisco office to help service its new client, said agency founder and president Philip Johnson.
The shop will create a corporate identity and a trade print campaign in addition to Internet executions, collateral materials and direct marketing work. Carat Freeman in Newton, Mass., will handle media chores, Johnson said.
With $25 million in annual billings, Philip Johnson Associates handles assignments from clients such as Hewlett-Packard Medical Products Group and New England Electrical Systems and IBM.