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LOS ANGELES Struggling Danish toy maker The Lego Company has contacted three agencies regarding its $30 million U.S. media account, the client confirmed.
According to a statement from Lego, the move is part of a global process to “benchmark the current work, review media industry standards and averages to better understand where efficiencies can and should be realized.”
Lego in the statement said it was “pleased” with its current agency, Publicis Groupe’s Starcom in Chicago. The shop is defending the business, according to a Lego representative, who would not disclose other contenders.
Sources
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