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A child poised at the top of a mountain surveys the landscape before him as he dreams of a future as a world-class skier. But he knows his dream won’t come true if he is stopped by the dangers of secondhand smoke.
That’s the message behind the first TV spot from the American Legacy Foundation that focuses on secondhand smoke.
The work is part of Legacy’s ongoing annual $100 million anti-smoking campaign, and it is the second new commercial for the foundation this year.
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