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Getting a media company to run anti-tobacco PSAs in prime time, imbed the same messages in programming content, and run one ad free for every paid spot would be a sweet deal for the cash-strapped American Legacy Foundation if it can get it.
Legacy, which manages the “Truth” antismoking campaign, presented such a proposal to its board May 11, a day after a Delaware judge heard arguments in a breach of contract lawsuit filed by the Lorillard Tobacco Co.
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