Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
As the American Legacy Foundation audits its media operations, Havas is shifting that portion of the account to its dedicated media group in order to put more talent and resources behind planning and buying.
The switch from media incumbent Arnold MPG comes as the anti-smoking group prepares to ask broadcasters for free air time, in addition to a paid media buy, when most funding from Big Tobacco is cut next spring.
Last month, Legacy began an internal media audit.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in