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NEW YORK The American Legacy Foundation will employ animation, song and dance in the latest round of commercials in its “Truth” youth smoking-prevention campaign.
The first of five “Sunny Side of Truth” spots, created jointly by Arnold, Boston, and Crispin Porter + Bogusky, Miami, breaks this week. Two teens are in a New York plaza strewn with bear traps baited with cigarette packs. They tell a crowd that cigarette manufacturers manipulated nicotine levels to keep smokers hooked.
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