L/C Dishes Up Bertucci’s Ads For East Coast

Bertucci’s Brick Oven Pizzeria is returning to the airwaves in its main East Coast markets with an effort from Laughlin/Constable, Chicago, tagged, “Dine out. Of the ordinary.”
L/C and Multi-Mix Media in Mansfield, Mass., were recently tapped for the $2-4 million account by Bob Hogan, who joined the Wakefield, Mass.-based chain three months ago as vice president of marketing and strategic planning. L/C had worked with Hogan when he was at former client Black Eyed Peas Restaurants.
Previously, Schafer Condon Carter in Chicago handled creative development for Bertucci’s, while Kelly, Scott & Madison, also in Chicago, oversaw media chores. Those shops won the business early in 1997.
–David Gianatasio