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ATLANTA Absolut Vodka entered the race for Hispanic market share last week with an advertising and promotion campaign themed “Absolut Ritmos.”
The national campaign launched in Miami, because, said Emily Bosco, special events manager for the Swedish client, the Florida city is the Latin music and entertainment capital of the world.
“Miami is the cultural nexus with the highest convergence of Hispanic cultures,” Bosco said. “The [Hispanic] market is growing 12 times as fast as any other.
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